Launched in Hong Kong in 2011, Miss Julie is for bold souls and bright minds. Using a combination of natural gems, pearls, semi-precious stones and Swarovski crystals, each piece is handcrafted with the intention to stand out. You can’t wear Miss Julie without making a statement. Whether you are looking for something to dress up your plain white tee and jeans or for that perfect party piece, look no further. Miss Julie is loved by local celebrities and artists such as Eliza Sam, Paisley Hu, and Niki Chow.
Click here to view the full collection.
| TALKING ANDY WARHOL, TRAVEL AND JEWELS WITH JULIE |
TJF: How did Miss Julie come about?
JS: I was designing and doing research and development for a costume jewelry company for many years and had to travel between Hong Kong and China a lot. I eventually quit because it was very draining not only physically but mentally as I had to come up with hundreds of new designs each week. I then started selling jewelry of existing brands but found that competition was tough when you are selling other people’s products, so I began designing and making my own jewelry in 2011.
TJF: How would you describe your customer?
JS: I have a pretty wide range of customers, from stylish office ladies in their mid-twenties to much older ladies who lunch who are looking for eye-catching jewelry to attend dinner parties.
TJF: What is the inspiration behind your designs?
JS: I want to create jewelry that are easy to match. I’m a realistic person; I design jewelry that people can wear every day, not just for celebrities or artists. I am inspired by trends but I don’t follow them closely.
TJF: Where do you find inspiration?
JS: Museums. I love going to museums when I’m on holiday. I often get inspired just looking at the way colours are used and mixed in paintings and art works.
TJF: Does your collection reflect the latest trends?
JS: I am trend-aware but I do not follow them to a fault or you’ll risk losing your own unique style and brand image otherwise.
TJF: What are your favourite pieces?
JS: Rings are my favourite but I don’t have a specific piece that I love the most. I love that I can wear one or I can wear several at a time. I love the versatility of it, for example how the Double X ring can be worn 2 ways depending on how I feel. Rings are also the easiest piece of jewelry to match an outfit.
TJF: How would you describe your personal style?
JS: Basic but fun. My clothes are usually very simple and plain, either white, grey, or black, but I may add 10 rings to make it more interesting.
TJF: Who’s your muse?
JS: Andy Warhol. He was and still is such an inspiration. He had a very true saying – ‘Making money is art and working is art and good business is the best art.’ He was able to mix art with business so effortlessly, which is not easy.
TJF: Is there a quote or saying that you live by?
JS: I truly love seeing my customers happy and I want to make them more beautiful by wearing my jewelry. I remind myself of that every day.
TJF: What’s your favourite city in the world?
JS: I am really into Korea right now.
TJF: What’s your favourite flower?
JS: Red roses
TJF: What’s the best part about being a designer? And the worst?
JS: The ability to bring to life something that at one point only existed in your imagination. It’s a wonderful feeling to see your designs come to life. The worst part is having to compromise your designs due to production issues and limitations of a small business.
TJF: If you weren’t a jewelry designer, what would you most likely be?
JS: I don’t know but I’m the kind of person that can’t sit still. I have to be active all the time. Maybe a tour guide…or I’ll write travel books. I love to travel.